The Gestão da Crise Portal (website) Had a Conversation with José Carlos and Mariana Beckheuser About Family Succession and Business Sustainability
Beckhauser, now a well-established company, is synonymous with innovative livestock containment and management equipment. The discussion was conducted in partnership with Grupo Value, focusing on controllership and succession processes. Let’s take a look at what was shared!
The Vision in the Family Succession Process
The story is inspiring as it involves a company with 50 years in the market that is successfully going through the process of family succession. We will explore how the principles embedded in their processes have helped in passing on the legacy.
José Carlos shared his future vision for the company, now with his daughter and successor, Mariana Beckheuser. He explains that it was a joint process. Besides the succession, the company was also undergoing a move to a new headquarters and a corporate split, moments when they met Grupo Value.
His vision is that these processes could be planned and redesigned, as during this time the pandemic decree came, which caused a pause. However, their actions always focused on people management, and Beckhauser is now at a point where they are confronting the challenges they face.
Crisis and Succession: How to Handle Situations Without Harming the Business
How the company navigates crises is closely linked to the DNA of the pioneers. As a family business, each member passes on their knowledge to ensure that the phase remains smooth with minimal losses. The focus remains on the vision for the future, innovation in solutions, belief in the business, and care for the people.
When to Implement and How to Start the Process
All actions within a company—whether related to processes, people, or strategies—have their deadlines, and the big question is knowing when to start structuring a succession plan. It is important to understand that the process will be carried out by the new legacy, so that future goals are clear.
The structuring begins when those involved in the company’s demands recognize the need for evolution and the organization of procedures. For Beckhauser, Mariana noticed this and that’s when the planning began through consultancy support.
How to Ensure Succession Without Losing the Company’s Values
Company values are learned from the very beginning, as Mariana explains. She was taught in a way that allowed her to understand the company’s current state, where she wanted to take it, and how to preserve the values passed down in the process.
The Main Obstacles in a Family Business
One of the biggest challenges in succession is addressing the conflicts that arise when generations don’t think alike.
The need to listen to both sides and seek the best solution is key to a successful process.
Additionally, it is important to recognize that repeating the same actions will yield the same results. Understanding that differences in thinking drive the successful transfer of leadership and the future of the business is crucial.
Tips for Companies Looking to Start Succession But Haven’t Taken the Leap Yet
For those who haven’t started the succession process yet, the most important advice is to take the first step. Succession is a process that needs to be structured so that the result is a successful passing of the baton from one legacy to another.
Grupo Value Formed a Successful Partnership with Beckhauser and is Proud to Showcase It as a Success Case
If you’d like to check out the complete series, simply click here.
